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ePublishing For Dummies
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I worked with IDG Books Worldwide (since purchased by Wiley Publishing) to launch their "ePublishing For Dummies"
book. My persuasive media kit and pitching resulted in hits in "Inside" and "Information Today" magazines,
as well as author interviews on "eBook Net" and "Kellner on Computers."
ePublishing For Dummies at Amazon
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seeUthere.com
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I created persuasive collateral for this enterprise software company. Datasheets, press releases and editorial articles worked
together to garner hits in respected magazines such as Meetings and Conventions, Successful Meetings and Peppers
and Rogers' 1to1 magazine. In addition, I managed the company's speaker's bureau which organized speaking engagements
for key executives.
seeUthere site
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In Northern California's Silicon Valley, neon artist Ron Stuck combines artistic vision with the newest technology to create
unique, haunting sculpture. His ability to transform the neon medium was acknowldeged when Signs of the Times magazine
awarded him both second and third prize in their 2002 Electric Sign Contest.
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Vespa Club Los Gatos
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This small motorscooter enthusiast club needed big help creating their club newsletter, maintaining their Web site and promoting
their annual charity rally. AstroDog created professional and inexpensive collateral and promoted the event to local media
and attendees to great success!
Vespa Club Los Gatos site
Read the Mercury News "Drive" article...
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Check out sample PDF versions of Marketing Collateral items I created:
Strategic meeting planning whitepaper written for seeUthere.com (49K)
Article written on the Maran family; distributed through NAPS.
Postcard advert for Vespa Club Los Gatos' Rally (110K)
Vespa Club Los Gatos Newsletter (464 k)
Press Release for 3Com Founder, Bob Metcalfe's book "Internet Collapses..."
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